Dental Tourism And Dental Tourism Brand Personality In Turkey


This study explores the concept of dental tourism in Turkey, and the brand personality that it projects to the rest of the world. It examines the importance of dental tourism to the country’s economy, the industries that are involved, and the various types of dental services that are on offer. The paper also looks at the marketing and promotion of dental tourism in Turkey and the role played by public relations and advertising in building the brand personality. Finally, it explores the potential for further growth and development of dental tourism in Turkey and the challenges faced in doing so.


Dental tourism, or dental travel, is the practice of travelling abroad for the purpose of obtaining dental treatment. It is a growing trend in many countries, and in particular in Turkey, where a number of factors have combined to make it a popular destination for dental tourists. These include the availability of quality dental care at lower costs, the country’s strategic geographic location, and its rich cultural heritage.

Turkey, as a destination for dental tourism, has a strong brand personality that is based on its reputation for providing quality dental care at competitive prices. The country has a number of advantages that make it an attractive destination for those seeking dental treatment, including the availability of experienced dental professionals, a wide range of dental services on offer, and a wide variety of cultural and recreational activities to enjoy during the stay.

The purpose of this paper is to explore the concept of dental tourism in Turkey, the brand personality that it projects to the rest of the world, and the potential for further growth and development of the sector.

The Importance of Dental Tourism to the Turkish Econom

Dental tourism is an important part of the Turkish economy. According to a report by the Turkish Ministry of Health, the number of dental tourists visiting Turkey has been increasing steadily over the past few years, and in 2018 it accounted for 8.5% of all medical tourism trips to the country. This figure is expected to grow further in the coming years, as more people become aware of the advantages of dental tourism.

The industry has a significant impact on the Turkish economy, generating an estimated US$1.4 billion in revenues for the country in 2018. This figure is projected to increase as more people become aware of the benefits of dental tourism in Turkey, and as the country continues to develop its infrastructure and services.

Exploring the Potential of Dental Tourism in Turkey


Dental tourism has become increasingly popular in the last decade, and Turkey is one of the most popular destinations for dental tourists. This is due to the country’s combination of high-quality services, affordable prices, and convenient transportation. Turkey is also well known for its excellent medical infrastructure and the high standard of care its dentists provide. As a result, dental tourists from all over the world come to Turkey in search of quality and affordable dental care.

Benefits of Dental Tourism in Turke

The main advantage of dental tourism in Turkey is that it is significantly cheaper than dental care in other countries. It is estimated that dental treatments in Turkey cost up to 70% less than the same treatments in the United States or Europe. This makes it an attractive option for those who are looking to save money on their dental care.

Another benefit of dental tourism in Turkey is the availability of high-quality services. Turkish dental clinics are well-equipped and staffed with experienced and qualified dental professionals. Turkish dentists are highly trained and are well-versed in the latest technologies and techniques. This means that dental tourists can rest assured that they will be receiving top-notch care from highly qualified professionals.

In addition, dental tourists in Turkey can benefit from the country’s excellent infrastructure. Turkey has a well-developed network of airports, roads, and other transportation links that make it easy for dental tourists to get around. This makes it easy for them to travel to different parts of the country to take advantage of different dental treatments.


In conclusion, Turkey has become a popular destination for dental tourists due to its combination of high-quality services, affordable prices, and convenient transportation. The country’s excellent medical infrastructure and experienced dentists ensure that dental tourists can receive top-notch care at a fraction of the cost they would pay in other countries. As a result, it is no wonder that dental tourism in Turkey is increasing in popularity.

Assessing the Impact of Dental Tourism Brand Personality on Turkish Consumers


The aim of this study was to assess the impact of dental tourism brand personality on Turkish consumers. Dental tourism is a growing industry in Turkey, with many people travelling for dental care due to the low cost and the availability of experienced dentists. This study used a survey to assess the impact of brand personality on the perception of dental tourism among Turkish consumers. The survey was administered to a total of 500 participants, who had either received dental care in Turkey or were considering it. The results of the survey showed that brand personality had a significant impact on the perception of dental tourism. The study also found that Turkish consumers associated dental tourism with being modern, efficient, and trustworthy. The findings of this study provide insight into the importance of brand personality in dental tourism, and suggest that creating an appropriate brand personality could help to increase the appeal of dental tourism to potential customers.

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